real advice for beauty professionals building something of their own
If you’re just starting out as a solo therapist the Baxus advice centre is here to help you work smarter, charge your worth, and build a business that lasts.
No fluff. No generic business advice. Just practical, honest guidance written for the beauty industry in Australia and New Zealand.
industry insight
What the data actually says about where the beauty industry is heading in Australia and New Zealand.
practical guides
The essentials for freelance and independent beauty professionals who are just finding their feet.
from the baxus blog
Turning first-timers into regulars
Client retention 101: turning first-timers into regulars Getting someone into the chair the first time is half the job. Getting them back is the other half, and it's the half most small salons, spas, and barbershops don't actually have a system for. A first visit that...
How Much Should Salon or Spa Software Actually Cost?
How much should salon or spa software actually cost? The headline price on a salon software homepage rarely tells you what you'll actually pay. Between per-booking fees, SMS charges, commission cuts, and features locked behind a higher tier, the real bill can look...
Salon marketing on a shoestring: what actually works for solo stylists
Salon marketing on a shoestring: what actually works for solo stylists You don't have a marketing budget. You've got a phone, your work, and whatever spare hour shows up between clients. That's genuinely enough — as long as you spend it on the right things. Here's...