real advice for beauty professionals building something of their own
If you’re just starting out as a solo therapist the Baxus advice centre is here to help you work smarter, charge your worth, and build a business that lasts.
No fluff. No generic business advice. Just practical, honest guidance written for the beauty industry in Australia and New Zealand.
industry insight
What the data actually says about where the beauty industry is heading in Australia and New Zealand.
practical guides
The essentials for freelance and independent beauty professionals who are just finding their feet.
from the baxus blog
How to Make Clients Feel Valued Without Discounting
How to make clients feel valued without discounting your own work A discount is the easiest way to say "thanks for being a regular." It's also one of the weakest. It quietly tells a client, and yourself, that the honest price of your work is negotiable, and once that...
What Your No-Show Rate Is Actually Telling You
What your no-show rate is actually telling you about your business It's easy to write off no-shows as bad luck, or as clients who are just flaky. Sometimes that's true. More often, a persistently high no-show rate is pointing at something specific in how your business...
How to End a Salon Session on Time, Without Rushing
How to end a session on time without it feeling rushed Running fifteen minutes behind on the first appointment means the whole day slides. By 4pm you're apologising to every client, rushing through the last few, and starting your evening already stressed. None of that...