real advice for beauty professionals building something of their own
If you’re just starting out as a solo therapist the Baxus advice centre is here to help you work smarter, charge your worth, and build a business that lasts.
No fluff. No generic business advice. Just practical, honest guidance written for the beauty industry in Australia and New Zealand.
industry insight
What the data actually says about where the beauty industry is heading in Australia and New Zealand.
practical guides
The essentials for freelance and independent beauty professionals who are just finding their feet.
from the baxus blog
The Hidden Cost of Running Your Salon on a Paper Diary
The hidden cost of running your salon on a paper diary A paper appointment book has no monthly fee. That's exactly why it feels free. It isn't. The cost just shows up somewhere less obvious than a bill, in the hours you lose, the bookings that slip through, and the...
What to Automate First as a One-Person Spa
What to automate first when you're a one-person spa Automation sounds like a big project when you're already stretched thin running everything yourself. It isn't. Done in the right order, it's a handful of small changes that each save real time, starting from day one....
Client Experience That Doesn’t Rely on You Remembering
How to build a client experience that doesn't rely on you remembering everything You remember a lot. Preferences, allergies, what someone said about their holiday last visit, how they like their coffee. Right up until you're ten clients deep on a Saturday and it all...