This is one of the most common questions from salon owners who’ve just set up online booking. The system is live, the link is ready, and clients are still texting you at 9pm asking if you’re free Thursday.
Here’s how to actually make the switch.
Start by making the link impossible to miss
If clients don’t know your booking link exists, they’ll keep doing what they’ve always done. Put it everywhere your Instagram bio, your Facebook page, your Google Business profile, your email signature, your WhatsApp status. If someone is looking for a way to contact you, the booking link should be the first thing they find.
Baxus gives you a clean, shareable booking link the moment you’re set up. It works on mobile, loads fast, and takes clients straight to your availability.
Tell clients directly
Don’t assume clients will figure it out. The next time someone texts to book, reply with something like: “Locked you in! From now on you can book anytime using this link it shows my live availability so you’ll always get the right time.” Send the link, let them use it, and most clients will use it from that point on.
It’s not awkward. Clients actually appreciate not having to wait for a reply.
Make it part of your checkout
When a client is leaving after their appointment, that’s the perfect moment. “Next time just use this link to book it’s quicker than texting and you can do it any time of day.” Show them on their phone if needed. One 30-second moment at checkout converts most regulars.
Put it in your reminder messages
Baxus sends automated reminders before every appointment. Those messages are a natural place to include your booking link so clients have it right there when they’re thinking about their next visit.
Be consistent for a few weeks
The first couple of weeks are the adjustment period. Some clients will still text out of habit. Reply warmly, confirm their booking, and gently redirect them to the link again. Most people only need to be reminded two or three times before the new habit sticks.
What about the clients who never switch?
Some clients, often older regulars, will always prefer to call or text. That’s fine. You don’t need 100% of your clients booking online for it to make a meaningful difference. Even 60 or 70% online bookings frees up a significant amount of your time.
The goal isn’t to force anyone. It’s to make online booking the easiest option so most clients naturally choose it.